How to use a Sports Direct voucher code
Sports Direct can show promotional-code boxes at different stages depending on the offer.
For a standard code:
- Choose the current voucher above.
- Select Show Code and copy it.
- Add the qualifying products to your Sports Direct bag.
- Look for the promotional-code field around the basket total.
- Enter the code.
- Select Apply.
- Check the order summary for the saving.
Some offers need to be entered later in the payment section, and some account-specific codes require you to be logged into the email account that received the offer.
Don't complete payment unless the discount is showing.
Sports Direct prices can change quickly
Sports Direct runs short-term prices, daily deals and other temporary promotions.
That means a price you saw yesterday may not necessarily still be available today.
The retailer also says that some products can have different prices depending on the size, colour or style selected.
If you have found something at a good price, check the exact variation you intend to buy before comparing it with a voucher.
For example, one colour of a trainer may be heavily reduced while another colour of the same model remains closer to full price.
Online and shop prices aren't always the same
This is worth knowing before travelling to a Sports Direct store expecting the website price.
Sports Direct manages its online and shop pricing separately.
A product might be reduced online but not in your local store.
The opposite can also happen if a branch is clearing stock locally.
Sports Direct does not currently offer price matching between its website and physical shops.
If price is the main reason you're buying, compare the exact online and store offer rather than assuming they will match.
Buying trainers from Sports Direct?
Trainers are one of the areas where it pays to compare more than the voucher.
Sports Direct stocks a large number of brands and the same type of shoe can appear at very different prices depending on:
- model
- colour
- size
- previous season
- current promotion
If you're buying running shoes, think about what you need the trainers for rather than simply buying the pair with the largest reduction.
A heavily discounted lifestyle trainer isn't necessarily the right substitute for a proper running shoe.
Likewise, paying more for the latest colour might make little sense if an older colour of the same model is significantly cheaper.
Compare different colours before buying
This is a simple Sports Direct saving that doesn't need a voucher.
Suppose the same shoe is listed as:
Black – £74.99
Blue – £59.99
White – £49.99
If colour isn't particularly important to you, choosing the £49.99 pair saves £25 compared with the black version.
That can easily beat a small voucher code.
Use the product filters and check the individual options before deciding what the item really costs.
Buying football shirts?
Sports Direct carries current football shirts from Premier League clubs, European teams and international sides.
Replica kits can be expensive, so check more than one route before buying.
Look at:
- current shirt price
- Frasers Plus price where displayed
- Blue Light eligibility where available
- junior versus adult sizing
- whether personalisation is included
- previous-season shirts
- current voucher codes
A previous-season shirt can often cost substantially less than the latest kit if having this season's design isn't important to you.
Check personalisation before ordering a football shirt
Some Sports Direct football shirts can be personalised with a name and number.
Think carefully before adding personalisation.
Personalised products generally can't be returned simply because you've changed your mind.
That matters if you're unsure about the size.
If possible, check the fit first or use a shirt you already own as a size reference.
A voucher saving doesn't help much if you end up with a personalised shirt that doesn't fit and can't be returned.
Blue Light offers at Sports Direct
Sports Direct currently lists Blue Light Card promotions among its active offers, including selected football replica shirts and selected own-brand products.
If you're eligible for Blue Light Card, check the current offer before using a general voucher.
Don't assume every Sports Direct product is included.
The current promotion information separates specific qualifying ranges, so check that the item you're buying is covered.
If you have both a Blue Light offer and another voucher available, compare the two basket totals rather than assuming they can be used together.
What is a Frasers Plus price?
You may see a separate Frasers Plus price on selected Sports Direct products.
This is different from a normal voucher code.
Frasers Plus is a regulated credit product, and Sports Direct currently uses it to offer selected customer pricing and other promotions. Its current site states a representative APR of 29.9% variable and that credit is subject to status.
Don't sign up for a credit product purely because an item displays a lower price without first understanding the terms.
If you're considering it, compare the saving with the normal product price and read the current credit information carefully.
Check Brand Partner products before relying on a voucher
Some products on the Sports Direct website are delivered directly by Brand Partners rather than from Sports Direct's own warehouse.
This is important because these products work differently in several ways.
Sports Direct's current terms say promotional codes and discounts do not apply to Partner Program products. Brand Partner items can also have different delivery and returns arrangements.
Before trying a voucher, look at the product information.
If the item is being supplied by a Brand Partner, don't assume the main Sports Direct voucher will apply.
Brand Partner orders can arrive separately
If you order a Sports Direct item and a Brand Partner item at the same time, they may not arrive in one parcel.
Partner products are shipped directly from the relevant supplier.
That can mean:
- separate parcels
- different delivery timings
- different return addresses
- different return instructions
Keep the emails for each item until you're certain you're keeping everything.
That will make things much easier if something needs to go back.
Buying gym or exercise equipment?
Delivery matters more when the product is large.
Sports Direct sells equipment ranging from weights and benches to bikes and larger fitness products.
Oversized goods can use different delivery services and cost significantly more than the normal £4.99 parcel service. Current large-item charges can reach £49.99 depending on the delivery type.
Before using a voucher, check:
Product price
Voucher saving
Delivery charge
Whether assembly is needed
Return arrangements
A £20 saving is less exciting if a large-item delivery fee adds £50.
Sports Direct outlet savings
The outlet is another part of the site worth checking before hunting for a voucher.
Outlet and clearance products can already have substantial reductions.
If you're flexible about colour or whether something comes from the latest season, you can sometimes save more by choosing an older line than by using a code on a newer product.
This works particularly well for:
- trainers
- tracksuits
- football clothing
- jackets
- outdoor clothing
- children's sportswear
Check the available size carefully because heavily reduced lines often have limited stock left.
Buying children's sportswear?
Children grow quickly, so paying extra for the newest version of every product isn't always worthwhile.
For PE kits, trainers, tracksuits or football clothing, compare:
- current-season products
- older colours
- outlet stock
- multipacks
- junior versions
- current vouchers
If the product is for regular school use, practical value can matter more than having the newest design.
Buying football boots?
Don't choose boots based on the discount alone.
Check what surface they are designed for.
Common football-boot descriptions can include products intended for:
- firm ground
- soft ground
- artificial grass
- turf
- indoor use
The cheapest boot is poor value if the sole isn't right for the pitch you're using.
If you're unsure, check the product description and what your club or venue recommends before ordering.
When a Sports Direct voucher isn't the best saving
You may be better off without the voucher when:
- the product already has a larger sale reduction
- another colour is considerably cheaper
- outlet stock gives you a better price
- your Blue Light offer is stronger
- an existing Frasers Plus price is lower and you already use that product
- a voucher doesn't apply to the Brand Partner item you want
- delivery costs remove most of the saving
- you're adding products you don't need to meet a threshold
- an older-season football shirt or trainer gives you better value
The aim isn't to use a voucher.
It is to pay the lowest sensible total for the product you actually want.
